Back in 2020 I produced the album "Somewhere in America" for the band Zombie Roof. We did it in a week (including mixing) at Hipposonic Studios, here in Vancouver. Everyone was quite happy with it and felt excited. Sadly almost the moment we finished the mastering and went to pressing the Covid 19 pandemic hit and the world stopped. The album slid under the collective attention and has been lying dormant nearly ever since.
Back in August Combine the Victorious opened for Zombie Roof in their hometown of Squamish. While we were there Todd from the band proposed the idea of making a video for the title track "Somewhere in America." Todd felt the song connected with the general zeitgeist of modern day USA. He suggested taking news clips and popular stories to cut together a video that demonstrated the state of the union. With that in mind I re-listened to the song and tried to conjure up a narrative.
Using clips from news stories and popular youtube videos as well as advertisements the video came together slowly and a feeling solidified. It was a bit overwhelming at first and I found myself getting a bit depressed with the collected imagery, so spend a bit more time trying to add a positive balance to the video. I think in the end it works well and suits the energy of the song tightly. Have a look and please let me know what you think!